How did you become involved in AI?
I made my way through Natural Language Processing. Coming from a linguistics background, as a translator, I began working as a computational linguist and spent nine years in engineering and data science teams, contributing a humanistic perspective to different AI and data science projects. During this time, I gained some knowledge of Machine Learning fundamentals and language models. I then specialized in AI applied to communication and creative projects, not only for language but also for other formats like images and voice. Additionally, I focused on teaching AI to non-technical professionals, helping them understand and leverage AI in their fields.
What will you be speaking about at the conference, and why is it especially important right now?
We will be discussing how AI is becoming increasingly integrated into creative processes in a natural way, and how we use it daily in a creative and transformation-focused company. Creativity is essential to harness AI’s vast potential, which, while immense, is also diverse and can easily become scattered. By focusing on practical applications, we can identify small AI-based solutions that, when combined, can really drive significant change. We will explore various workflows where AI can be incorporated to enhance results and processes, making its adoption more accessible and impactful for teams.
“Creativity is key to unlocking AI’s potential, and by adopting a strategic approach, there’s no need to lose the human touch”
What key takeaway do you hope attendees will gain from your session?
Rather than seeing AI as overwhelming or distant, I’d like them to recognize its practical applications and the power of small, incremental solutions. Creativity is key to unlocking AI’s potential, and by adopting a strategic approach, there’s no need to lose the human touch. I would like them to feel inspired and equipped to explore AI as a tool for innovation and transformation in their own fields in a more creative and relaxed way.
What trends or developments in AI excite you and concern you the most?
I find generative AI tools especially valuable, not just for automatic creation but for their ability to enhance our thinking, help us organize ideas, create outlines or automatic podcasts on specific topics, and make learning new things more manageable. What excites me most is using them as tools for knowledge, making the process of learning and thinking more efficient and engaging.
What advice would you give to someone looking to develop AI solutions?
My advice would be to always keep an eye on legislation, as AI is a rapidly evolving field with legal implications that need to be considered. It’s also crucial to focus on the end user when we create digital products based on AI, and ensure that the solution is designed with their needs in mind. In a nutshell: think about the overall functionality of the digital product beyond just the AI aspect—consider usability, scalability, and how the AI can truly add value. Balancing innovation with responsibility, user experience, and a clear understanding of the legal landscape is the key for me.
